Identifying Users Across Platforms with a Universal ID

Looker Logo +                  Webinar 

Watch the Recorded Webinar Here

Before you can dive into any kind of advanced customer behavior analysis, you have to make sure you're counting each user once and only once. This is a surprisingly difficult problem, especially with customer touchpoints across devices.

To accurately measure your users, you have to tie identities across anonymous and logged-in sessions, account for when people change their email addresses, and plan for cross-platform interactions.

Join us April 28 to hear Erin Franz, Data Analyst at Looker, and Will Johnson, Success Lead at Segment, discuss: 

  • Why creating a universal ID is the backbone of user analysis

  • Best practices for identifying your users

  • How to derive a user table of universal IDs with SQL and LookML

Watch the Recorded Webinar Here 



Will Johnson

  Will Johnson, Segment Implementation Engineer.

Erin Franz 

  Erin Franz, Looker Data Analyst       

Segment is a customer data hub that collects your data in one place and sends it off to 150 third-party tools and Amazon Redshift with the flip of a switch.

Looker is a business intelligence platform where analysts create and curate custom data experiences—so everyone in the business can explore data in the context that makes it truly meaningful.