MLB modernizes BI to give fans even more to cheer about



Baseball has always been a data-driven sport and Major League Baseball (MLB) knows it needs speed, reliability, and advanced agility both on and off the field. As a part of its digital transformation journey with Google Cloud, MLB modernized its business intelligence with Looker.

Read on for a play-by-play of its migration strategy and the benefits to its 30 Clubs, sponsors, marketing professionals, fans, and more.

  • Migrated from legacy BI platform to create more engaging, user-friendly data experiences
  • Built a custom portal for each of the 30 Club teams to access, analyze, and customize reporting based on their market
  • 2-3 X faster reporting accelerates decision-making with trusted, accessible insights

“Previously, we couldn’t build with our end users in mind, so everything was organized and labeled for our team. Now, we’re building with our end users in mind, focusing on their experience and goals.”
Joseph Moonsammy, Senior Manager, Business Intelligence, Major League Baseball

Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Agenda

Track 1

Track 2

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

Track 1

Track 2

Track 3

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

ALL DAY TRACKS

Day 1 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 2 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 3 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Speakers

Firstname Lastname

Developer Advocate of Machine Learning,

Google Cloud

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Nulla quis lorem ut libero malesuada feugiat. Proin eget tortor risus. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Vivamus suscipit tortor eget felis porttitor volutpat.Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar.

Nulla quis lorem ut libero malesuada feugiat. Proin eget tortor risus. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Vivamus suscipit tortor eget felis porttitor volutpat.Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar.

Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Our partners

Platinum

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Silver

Partner
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Partner
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Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

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h3 headline 30 characters max

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h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

One-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

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