脱Cookieに備える最新デジタルマーケティング

〜 Looker + Google を活用したマーケティング施策の最適化 〜

8月25日(水)
11:00 - 12:00

Cookie規制後のマーケティング施策の最適化について解説

急速なデジタル化に伴う膨大なデータやチャネルの分析だけでなく、2023年までに段階的に廃止されるサードパーティーCookieへの対策は、マーケターにとって大きな課題ではないでしょうか。

本ウェビナーでは、Cookie規制に向けたデジタル広告業界のトレンドやファーストパーティーデータの重要性について解説するだけでなく、多岐にわたるデータをどのようにLookerで分析し、施策に繋げられるのか事例を交えてご紹介します。

尚、セッション録画は後日お送りいたしますので、当日ご都合がつかない場合でもご視聴いただけます。

アジェンダ:

      • 11:00 –11:40
        Google + DAC社 パネルディスカッション
        3rd party cookieの制限により想定される課題や今後の取り組みについて、ディスカッション形式でお送りします。

        グーグル合同会社 データソリューション部 田中 政摩

        デジタル・アドバタイジング・コンソーシアム株式会社
        プラットフォームストラテジー本部 プラットフォーム戦略室 室長 園田友輝 氏
      • 11:40 - 11:50
        広告代理事業のレポートをスプレッドシートからLookerに変えたわけ
        激しい環境変化の中で有効なマーケティング施策を打つためには、データに基づいた判断が不可欠です。広告運用のレポートをスプレッドシートからLookerに変えて実現した、チャネル横断の分析・施策決定に繋げやすいレポーティング体制をご紹介します。

        株式会社フィードフォース Feedmatic チーム 森 大輔 氏
      • 11:50 –12:00
        Looker プロダクト紹介と事例
        Lookerを活用したマーケティング分析や、事例を中心に解説します。

        グーグル・クラウド・ジャパン合同会社 Looker事業本部
        エンタープライズセールスエグゼクティブ 五十嵐 彬
  • 12:00
    Q&A

Agenda

Track 1

Track 2

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

Track 1

Track 2

Track 3

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

ALL DAY TRACKS

Day 1 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 2 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 3 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

スピーカー

Shoji Ozawa

Developer Advocate of Machine Learning,

Google Cloud

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Nulla quis lorem ut libero malesuada feugiat. Proin eget tortor risus. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Vivamus suscipit tortor eget felis porttitor volutpat.Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar.

Nulla quis lorem ut libero malesuada feugiat. Proin eget tortor risus. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Vivamus suscipit tortor eget felis porttitor volutpat.Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar.

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

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Silver

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Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

One-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

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