Optimizing Marketing Workflows and Ad Spend with First Party Data

Leverage Looker to optimize your performance marketing strategy.
Wednesday, May 26th
11am PT / 2pm ET 
Virtual

You're invited to attend!

With the number of customer touchpoints increasing and the elimination of third party cookies, it’s a complicated time to be a marketer. At the same time, it’s important for Marketers to achieve and demonstrate sufficient ROI for ad campaigns.

Join Looker, and our agency partner MightyHive, to learn about how you can optimize your performance marketing strategy by leveraging Looker and the first party customer data you’re collecting from marketing programs, website traffic, support issues, product interactions and more.

During this live event we will discuss:
  • Looker for Marketing Analytics: How you can use Looker to tie together data from across all of your customer touchpoints to optimize every conversion across the customer journey
  • Targeting: How marketing teams can use Looker to identify customer audiences for targeting and retargeting with first party data, despite the elimination of third party cookies
  • GA360 Analytics: How teams can use Looker to give business users better access to granular GA360 data to better understand customer behavior, improve on-site conversion, and build personalization strategies
  • Implementation Process: How an agency partner like MightyHive can efficiently implement Looker to allow you to optimize your performance marketing strategy

Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Agenda

Track 1

Track 2

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

Track 1

Track 2

Track 3

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

ALL DAY TRACKS

Day 1 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 2 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 3 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Speakers

elena_rowell.jpg

Elena Rowell

Outbound Product Manager,

Looker/Google Cloud



Kyle Blanchette.jpeg

Kyle Blanchette

Platform Sales Engineer,

Google Cloud



Hayden Klei.jpeg

Hayden Klei

Enterprise Consulting Manager,

MightyHive

Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

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Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

Firstname Lastname

Customer Engineer,

Google Cloud

Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptates tempore reiciendis ipsa beatae. Inventore officia amet, earum aliquid velit hic! Dicta minima repellat minus sapiente laborum, nesciunt ad voluptate perferendis.

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Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

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h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Three-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

Two-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

One-promo module. 40 characters max = two lines max on mobile.

h3 headline 30 characters max

Donec rutrum congue leo eget malu suada. Praesent sapien massa, creallis sollicitudin malesuada euse consecturuer.

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