Looker’s Media Content Hub

Top media companies use data to attract loyal viewers and improve ad ROI. Learn how with our content hub. It's all our best media resources, all in one place.

Rather than having you search through our whole website, we put all our most relevant media content in one place.

The Media Content Hub includes:

In-depth videos where our media customers talk about their wins with data.
Case studies with top names in the media industry like The Economist.
Customizable blocks of code to give you a jumpstart on media analytics.
Video recordings from our Data Solutions Event for Media.

	On Demand: Customer Session Centralize, Scale, and Share: Better Advertising with GroupM Polina Melamed, Marketing Director, Data & Technology at GroupM On Demand: Looker Presentation Custom Made Easy with the new Extension Framework Steve Mahoney, Director of Product, Looker at Google On Demand: Looker Presentation Data-Driven Advertising: Visualizing Ad Performance Tom Yeager, Customer Marketing Analytics Manager, Looker Connor Sparkman, Marketing Analytics Manager, Looker
	On Demand: Customer Webinar Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Daniel de Cybel CTO, Infectious Media Karol Ussher Head of Technology Partnerships, EMEA, Google Cloud Zev Lebowitz Senior Sales Engineer, Looker, Google Cloud On Demand: Customer Video BuzzFeed Explains How Data Impacts Decisions for their Content Editorial Team Lyle Smith, Data Analyst, Buzzfeed On Demand: Customer Talk Lightning Talk with Essence Iain Niven-Bowling, EVP Technology, Essence Article: Datanami How Disney Built a Pipeline for Streaming Analytics Alex Woodie, Managing Editor, Datanami
	Case Study: The Economist The Economist gets data-driven Case Study: Digital Media Analytics Turn Clicks into Insights Case Study: Percolate Pairing Looker + Fivetran to Achieve Data Sanity Content Hub Google Cloud Media Content Hub
	Looker Blocks Content Daily Active Visitors by Segment See daily, weekly, and monthly active visitors to your website from data collected by Segment. Additionally, the block provides frequency of engagement with your content and retention of content visitors. Google Analytics 360 This block offers reports with flexible configuration capabilities, enabling you to unlock custom insights beyond the standard GA reporting. Get turn-key propensity models via integration with BigQuery Machine Learning platform. Customize audience segments, define custom goals to track, and share these reports with folks who do not have access to the GA console.
	eBook A how-to guide for media organizations: turning data into business wins Leverage your analytics for a competitive edge by using your data to make content that will resonate with audiences, enhance the consumer personalization experience, optimize your ad strategy, and share important information with partners and clients.

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About Looker:

Looker is the business intelligence (BI) and analytics platform that’s part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. Over 2000 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.